Blog

Notes from the field.

Long-form writing on GTM engineering, cold outbound, investor outreach, deliverability, and the operating systems behind real B2B pipeline. Written by people who run the campaigns -- not the ones who sell the courses.

Coming soon 01

The deliverability diagnostic checklist we run before any new campaign.

SPF, DKIM, DMARC, custom tracking domains, inbox placement -- the full audit Clay Stan runs before sending the first email for any new client.

Coming soon 02

How we research subject lines per investor for fundraising campaigns.

The framework behind 60%+ open rates on cold investor outreach. Where to find the angle, how to write it short, and what to avoid.

Coming soon 03

Building the signal layer in Clay -- waterfalls, formulas, AI enrichment.

The Clay patterns we re-use across every client engagement: ICP scoring, contact verification, AI-generated personalization, and the formulas that make it all work.