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Case studies · NeonVest

NeonVest built a $200K+ ARR pipeline in under two weeks.

From stalled revenue and zero replies to back-to-back 12% reply campaigns and 34 booked meetings in April. Here’s exactly how we did it.

Investor SaaS Outbound rebuild Email + LinkedIn Clay workflows
Client: NeonVest Founder: Rohit Pursram
$200K+
ARR pipeline
In under two weeks
59%
Top reply rate
LinkedIn outreach
17%
Record reply rate
Email outreach
34
Meetings booked
In April alone

The setup.

December 10th. A silent winter night. Rohit and I jumped on a Zoom call to talk GTM.

Six months earlier, Rohit Pursram had acquired NeonVest. The business was bleeding pipeline. Stalled revenue. Zero new investor sign-ups. Even the warm network of investors had gone quiet.

Rohit asked us to independently audit what was wrong with their lead generation.

They had tried everything under the sun

“A healthy man wants a thousand things, a sick man only wants one.” -- Confucius

Even then, Rohit took a leap of faith and said “Yes”.

NeonVest's email outreach dashboard before Clay Stan took over -- burning cash with weak performance
The pipeline dashboard before we took over. A business burning cash every month.

We did a free audit. We pinpointed everything that was broken. Then we backed our modern GTM ideas with a clear stand -- always tough for businesses, because they often have less contextual awareness in the moment.

December 15th. We took over the reins.

Zero client pipeline. Zero investor sign-ups. Absolute zero.

Here’s the first campaign we ran. Back-to-back 12% reply rates.

Email campaign metrics showing back-to-back 12% reply rates after Clay Stan took over
One week in. Same tools. Different results.

How? We did the opposite of everything they were doing.

The inverse of wrong is true.

Suddenly, outbound became a strategy.

Outbound becomes way easier once you understand: prospects are saying “No” to your offer, not to you. They just don’t understand what you’re saying.

“Since you’ve joined us, NeonVest has gone to a whole new level.”
Rohit Pursram · CEO, NeonVest

Finding Message Market Fit.

From December 15th onward, we changed the entire trajectory. We tested constantly to find a Message Market Fit (MMF) for NeonVest. The screenshots below show how extensively we ran campaigns to find that fit -- or the business goes bust.

Wide email campaigns dashboard showing dozens of test sequences across different ICP segments
Dozens of test sequences across different ICPs and angles. Iteration as a system.

LinkedIn outreach results

Two campaigns landing 59% and 32% reply rates.

LinkedIn campaign metrics: 108 prospects, 25% acceptance rate, 59% response rate
108 prospects · 25% acceptance · 59% response rate.
LinkedIn campaign metrics: 84 prospects, 28% acceptance rate, 39% response rate
84 prospects · 28% acceptance · 39% response rate.
LinkedIn campaign metrics: 89 prospects, 43% acceptance rate, 32% response rate
89 prospects · 43% acceptance · 32% response rate.
LinkedIn InMail campaign: 46 prospects, 100% acceptance rate, 17% response rate
46 prospects · 100% acceptance · 17% reply rate on InMail.
Active LinkedIn campaign: 591 prospects, currently messaging, 13% acceptance and 10% reply
Active campaign at scale. 591 prospects, still pulling double-digit replies.

The stack we deployed

  • Hemingway Editor -- reading-level discipline on every message
  • Prospeo, Apollo, Icypeas -- contact and company enrichment
  • Crunchbase -- investor signals
  • Clay -- list cleaning and personalization
  • Email Guard -- skipping ESGs (Email Security Gateways)
  • Reoon + BounceBan -- double email verification, <1% bounce
  • OpenRouter (GPT 4o-mini, Claude Sonnet 4.5, Qwen 3B) -- data normalization + outreach drafts
  • Smartlead -- sending and monitoring
  • Valley -- LinkedIn outreach delivery
  • Slack + Google Sheets -- positive-lead routing and real-time notifications

Hear it from Rohit.

Rohit recorded a video walkthrough of what changed. Plays right here -- no need to leave the page.

YouTube

Watch · Rohit Pursram, CEO of NeonVest

April 2026 in numbers.

Slack message: Woah! That's massive. 34 meetings in April. Congratulations!
34 booked meetings in April. The Slack channel doesn’t lie.

Want the same trajectory for your business?

If you’ve come this far, chances are you want to know if we can replicate this for you. Consultation and audit are free. Book a call and you’ll walk away with a structured plan, whether you hire us or not.

Book a discovery call

Blue skies,
Team Clay Stan