GTM Resources

Free tools for the work.

Calculators, playbooks, and templates we built for ourselves and decided to share. No email gates, no “subscribe to download” -- just the tools we wish we'd had when we started.

Calculator · cold outbound

Cold email ROI calculator

Plug in your sending volume, reply rate, close rate, and average deal size. See what 30 days of outbound is actually worth -- pipeline, deals, ROI multiple, and cost per meeting.

Open the calculator
Calculator · coming soon

Investor outreach raise calculator

How many investor partners do you actually need to hit your raise? Plug in your round size, target check size, and reply rates. See the contact volume required.

Coming soon

Need help running the play?

The numbers are easy. The infrastructure, the data, the copy, the deliverability -- that's the hard part. Audit and consultation are free.